South Pacific Brewery (SP Brewery) has confirmed a K5000 contribution to support preparations for this year’s National Mask and Warwagira Festival, an event that celebrates the diverse cultural heritage of East New Britain. Scheduled to take place from July 9th to 12th in Kokopo, East New Britain Province, the festival is one of Papua New Guinea’s iconic cultural events, showcasing traditional dances, masks, and customs from across the region. SP Brewery’s Regional Sales Manager for the New Guinea Islands, Leon Schulz, said the company was pleased to assist. “This festival aligns with our goal of fostering unity and celebrating cultural diversity,” he said. “We are proud to play a small role in helping communities come together through such an important event.” Festival organizers acknowledged the support and highlighted the challenges of hosting cultural events without adequate funding. “Contributions like this go a long way in helping us preserve our cultural identity and pass it on to future generations,” a committee spokesperson said. As part of its involvement, SP Brewery will set up a booth at the event to promote awareness around responsible alcohol consumption. Only individuals over the legal drinking age will be permitted to engage with the booth for materials and activities. The organizers say this year’s festival will feature a variety of performances and exhibitions from local and international groups, drawing visitors from around the country and abroad.