Sport continues to play a vital role in shaping communities across Papua New Guinea, and few demonstrate this impact more powerfully than Rutha-Meu Omenefa, recipient of the 2025 Westpac Outstanding Women Awards (WOWA) in the Sports & Arts category.
Based in Goroka, Rutha-Meu is a committed coach, youth mentor and community leader who uses sport as a tool to build not only talented athletes, but confident, values-driven young people. For her, coaching goes beyond the field; it’s about developing better players and better individuals, while leading by example.
“The most rewarding part is seeing young players seek guidance, apply what they’ve learned, and grow into leaders among their peers,” she said. “When they succeed in sport, school and their communities, I know the effort is worthwhile.”
Rutha-Meu believes true leadership is rooted in service and sacrifice. Through her coaching, she invests time, trust and encouragement to prepare her players for both competition and life. In her community, leadership means honoring commitments and guiding the next generation with strong values.
Reflecting on her 2025 WOWA recognition, she said the award has strengthened her motivation to continue inspiring others particularly young women in rugby league. While the recognition has brought added expectations and scrutiny, she views it as an opportunity to grow.
“The award opened doors, built trust and placed a greater responsibility on me to deliver through my work,” she said. “I am passionate about supporting women in Papua New Guinea through sport and believe in the power of collaboration and unity.”
Westpac Pacific Managing Director Emma Low said Rutha-Meu embodies the purpose of the awards.
“Rutha-Meu represents leadership that drives lasting impact not only through sport, but through mentorship, service and strong values,” Ms. Low said. “Her story highlights how women are transforming communities across Papua New Guinea.”
Westpac PNG Chief Executive Andrew Cairns added that her journey sends a strong message to women across the country.
“Women in sport and the arts are building confidence, unity and opportunity for the next generation,” Mr. Cairns said. “We encourage communities to recognize and nominate women who are using their talents to create positive change.”
