South Pacific (SP) Brewery has reaffirmed its commitment to community and culture by sponsoring the upcoming 2025 Tama Festival with a K5, 000 donation. Scheduled to take place from August 21st to 22nd in Arawa in the Autonomous Region of Bougainville, the two-day festival will showcase the rich cultural heritage of Bougainville through traditional performances, arts and crafts exhibitions, and local cuisine. SP Brewery’s Sponsorships & Events Executive, Meiva Lalatute, said the company is proud to be involved in the event. “SP Brewery is proud to be part of this important cultural event. Our involvement with the show demonstrates our commitment to embracing community spirit and preserving our cultural practices for the next generation.” The sponsorship cheque was officially handed over to Zhon Bosco, Vice President of the Central Bougainville Tourism Association, who accepted it on behalf of the festival committee. “We thank SP Brewery for their sponsorship. This support will enable the committee to stage the event successfully.” The Tama Festival is expected to draw crowds from across the region, celebrating Bougainville’s unique identity and strengthening community ties through culture.