Colgate Palmolive (PNG) Ltd. is celebrating the 15th anniversary of its National Tooth Brushing Day, with a total of 484, 265 students and teachers taking part in this year's nationwide event.

The annual campaign, held in partnership with the National Department of Health's Oral Health Services, promotes good oral hygiene among Papua New Guineans.

General manager for Colgate-Palmolive PNG, Mr. John Wood stated that Colgate is all about creating a healthier future for people.

“We are committed to giving every person in Papua New Guinea a future that they can be proud of and they can smile about every single day.”

National Tooth Brushing Day is a key part of its global Bright Smiles, Bright Futures programme, which has positively impacted more than four million people across Papua New Guinea since 2010 through oral health education and awareness.

This year's event was hosted at Lahara Avenue School in Port Moresby, while schools across all four regions of the country also participated.

Meanwhile Dr. Shirley Kauba, Vice President of the PNG Dental Association emphasized that good oral health is a personal choice and also gave additional tips on keeping one’s teeth in good condition, which included reducing sugar intake.

The event also awarded three young essay winners for their thoughtful write-ups on oral health.

April Hamata who took first place, read her winning essay after receiving her prize.

“Every smile tells a story, and every bright, healthy smile begins with good oral hygiene.”

“A smile is more than just showing our teeth—it is a symbol of joy, kindness, confidence, and good health. It brightens our faces, lifts our spirits, and has the power to make someone else's day a little happier.”

“That is why every smile deserves to be treasured and protected.”

The event concluded with a nationwide countdown with every participant brushing their teeth with free toothbrushes and toothpaste distributed by Colgate-Palmolive.